Styleguide

LR asset inventory

OGP, favicon, manifest, and core brand tokens currently shipped with the website.

01

Site Assets

Open Graph

og:image / twitter:image og:image / twitter:image /assets/og/default.jpg 1200 x 630 · JPEG

Site Icons

favicon.ico favicon.ico /favicon.ico 16 / 32 / 48 / 64 · ICO icon.svg icon.svg /icon.svg 512 x 512 · SVG apple-touch-icon.png apple-touch-icon.png /apple-touch-icon.png 180 x 180 · PNG icon-192.png icon-192.png /icon-192.png 192 x 192 · PNG icon-512.png icon-512.png /icon-512.png 512 x 512 · PNG maskable-512.png maskable-512.png /maskable-512.png 512 x 512 · PNG

Manifest

/site.webmanifest
name
LR, Inc.
short_name
LR
display
standalone
theme_color
#ff4033
background_color
#210200
02

Colors

bg #f4f3ec

Page cream

bg-warm #ebe6dc

Warm cream

paper #ffffff

Paper / logo band

ink #050505

Primary text

black #000000

Reverse panel

accent #fe5441

Brand accent

accent-2 #ddaffa

Secondary accent

muted #b0b0b0

Numbers / keys

line-soft #a5a5a5

Rules

line-hair #bbbbbb

Hairlines

03

Typography

Display

FOUNDATIONAL INTELLIGENCE

Statement

We build a world where know-how is never lost.

Lead

↳ AI-NATIVE ENGINEERING FOR ENTERPRISE OPERATIONS

Display Archivo 700 56px 1.05 UPPERCASE
Display LG Inter 600 52px 1.1 UPPERCASE
Statement IBM Plex Serif 500 52px 1.18 Normal / italic
Lead arrow IBM Plex Sans 500 28px 1.5 ↳ prefix
Label IBM Plex Sans 500 12px 1 0.04em / UPPERCASE
Meta IBM Plex Mono 400-500 12-16px 1.3 UPPERCASE
Body IBM Plex Sans / IBM Plex Sans JP 400 16-17px 1.6 Mixed JP/EN
04

Slide Templates

T1

Hero

Black field, label, mixed-font headline, lead arrow, small news card.

T2

Section Door

Accent or black field, large uppercase display title.

T3

Statement

Cream or accent background, serif statement, generous whitespace.

T4

Content

4:8 or 7:5 grid, title column plus body column.

T5

Numbered List

Mono numbers, strong row rules, 3-5 items.

T6

Data

Black panel, mono figures, restrained accent emphasis.

T7

Quote

Black panel, quote mark, mono quote, attribution row.

T8

Team / Logos

Three-column cards or logo strip with consistent height.

T9

Closing / Contact

Large CTA headline, body, square button.