LR SERVICES
We are building a unique data infrastructure to apply data mining, infer human needs and attributes, and leverage it for marketing purposes. We are building a unique data infrastructure to apply data mining, infer human needs and attributes, and leverage it for marketing purposes.
Marketing mix modeling
Statistical analysis methods such as multivariate regression on time series data of sales and marketing are referred to as marketing mix modeling. It allows for estimating the impact of various marketing measures (marketing mix) on sales and predicting the effects of a series of future measures.
Reverse ETL
Reverse ETL is the process of directly syncing data from a data warehouse to operational systems used by marketing, advertising, and operations teams. This process enables existing data infrastructure to transform into a composable CDP, enhancing automated and personalized customer experiences across the business.
ETL
ETL (Extract, Transform, Load) is a long-established data integration process used to combine data from multiple sources into a single, consistent data set, which is then loaded into a data warehouse, data lake, or other target systems.
